The Service Advisor Institute is an intensive, 8-hour immersive training experience designed to redefine how advisors engage with customers and maximize the service drive’s potential. Participants explore every facet of the modern automotive service department — from communication strategies and customer psychology to daily opportunity management. Through system overviews, proven word-tracking techniques, and objection-handling exercises, attendees gain the skills to increase sales performance, customer trust, and overall efficiency.
Building on the foundation of the SAI, the Advanced Advisor Academy transforms knowledge into execution in this 4-hour session. This advanced, hands-on workshop focuses on designing a high-performance service process that drives measurable results. Advisors learn how to implement sustainable habits, refine service workflows, and lead through influence. The Academy’s real-world simulations and guided collaboration empower participants to return to their dealerships ready to elevate performance, strengthen retention, and deliver a consistently exceptional customer experience.
